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Joanna L. Lin

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Category Archives: Projects

FireHydrant Sizzle Reel

To create a fun and engaging sizzle reel to use at events and in our promotional…

  • branding,
  • FireHydrant,
  • Projects,
  • video

Simon Data Rebrand

Simon Data rebranded in December 2019. Simon sought to refresh its look & feel, messaging, and…

  • branding,
  • simon data,
  • website

Teads Why People Block Ads

For advertisers and publishers, ad blocking has become a hot issue as they see advertising revenues…

  • Projects,
  • research

Mediaocean Women in Tech Program

Did you know that only 25% of technology jobs are held by women? Mediaocean wanted to…

  • branding,
  • events,
  • Mediaocean,
  • Projects,
  • video,
  • website

Time Inc: Social Media Task Force

Time Inc began assigning employees who volunteers to participate in “task forces” to bring fresh ideas…

  • Projects,
  • social media

CNNMoney Member Center Task Force

The Fortune and Money Group’s Consumer Marketing Team was tasked with exploring the CNNMoney.com “Member Center,”…

  • Projects,
  • time inc,
  • website

Advertising in Japan

During my Senior Year at the University of Michigan, the class “Building Tokyo” took 13 students…

  • advertising,
  • project
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