In 2014, Mediaocean sponsored the Ad Age Agency Family Tree – a comprehensive list of advertising agencies that is distributed at the end of April in Ad Age. In previous years, sponsors have included Aol, Martha Stewart Living, and Spotify.
Tactics
- Pitched multiple concepts to senior level executives for sign-off
- Conceptualized “subway map” idea with creative studio
- Worked with creative studio to ensure accuracy of all content
- Distributed to client services to provide to clients
Project Details
April 2014