interclick was acquired by Yahoo! in December 2011 and the company was first renamed “interclick from Yahoo!” before launching Genome from Yahoo! in May 2012. The project was to update the brand of interclick tnto Genome, so we developed the brand identity – from name, style, and messaging – updated the digital properties and creating a holistic plan to blanket the market.
Messaging developed for Genome:
With the overwhelming amount of Big Data, businesses struggle to transform consumer information into insights and action. Genome from Yahoo! utilizes the most advanced campaign and user analytics to understand consumer needs, anticipate audiences’ future performance, and enable you to develop efficient media buys.
Project Details
Dates: January 2012 – May 2012