Innovid Alice Video

To align with the upcoming UpFronts, Innovid wanted to develop a campaign that conveyed their value proposition. We developed a video that creatively explained what Innovid does and launched it in a microsite to drive awareness and leads.

Screenshot of the Innovid Wonderland Microsite

Screenshot of the Innovid Wonderland Microsite

Tactics

  • Worked with VP Marketing to create and makes edits to the script
  • Engaged creative studio in video concepting and filming
  • Developed concept and copy for interactive layer on the video
  • Managed GTM plan for video launch – including developing a microsite to host the video and advertising display banners ads for Ad Age and Business Insider

To view the microsite and video, please visit: www.innovid.com/wonderland (site now defunct)

Watch the video on Vimeo.

 

Project Details

May 2013



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